The population of Netizens was all excited when the AT&T declared the arrival of latest 5G network. However, it was only recently that AT&T admitted the fact that its 5G network wasn’t actually 5G. The network provider confirmed that it was the regular old currently functional 4G LTE network that was remarketed with a fresh logo. As soon as the internet received this news, the internet decided not to stay silent.
As it seems, this particular thing has become a trend among the wireless operators. However, T-Mobile and Verizon have given the rival a gear with the misleading marketing. The Engadget Parent Company, Verizon wrote an official letter pointing AT&T for this move without actually mentioning the name of the company.
The letter said that this potential over-hype & under-delivery of 5G promise should be something of a temptation that current wireless industry needs to resist. It also mentioned that it is a call to all the broad range of wireless industries that should commit labeling something as 5G only when the new devices connect with the latest enhanced network.
On the other hand, T-Mobile took a different tactic which was more fitting for the corporate personality. The company did so by mocking the competitor over Twitter. The network provider uploaded a video that showed someone taping the “9G” sticker over an iPhone. As a tagline, the company added this line to the tweet which said that they didn’t realize that updating networks was this easy and signed off with “BRB Updating”.
P[/9-Both the competitors have been making the Q2378same point stating that it’s very dishonest of the company to claim an old technology as a new one. Even though the LTE functionality has improved with time, all thanks to its carrier aggregation, 4×4 MIMO, 256 QAM, and similar buzzwords. The tech used in 4G is completely different when compared to the mmWave which is 5G.
Unless one has the latest smartphones supporting this tech, no one can actually benefit from the QAM or MIMO anyway. Verizon has put this issue in a perfect manner stating that people need to have a consistent, clear, and fairly simple understanding when it comes to 5G services. They should be able to differentiate between the plans, products, and services. All this should happen without actually having to look through the marketing double-standards or the technical specifications.
Whether all the shaming shall force the company, AT&T to take back this move is the talk of the future and if not, the FCC might need to pitch in and correct this.