It almost seems like the Kardashians can’t even take a breath without stirring up controversy. Yet again we have another Kardashian getting misappropriated and it is Kim this time; in addition to Khloe’s oopsie from a few days ago.
Kim Kardashian recently launched her shapewear collection by the name of Kimono. There were two separate reasons for agitation with this one. While on one hand, the people had to complain about the advertisements that did not have plus sized or undersized models. The Kimono line has tried to include a wide range of sizes for all body types, hence the anger.
On the other hand, we have the Japanese jumping in and saying that naming the line Kimono is disrespectful to their culture. Not only is Kimono about shapewear but it’ll also sell intimates under that tag. While Kim was busy emphasizing that the brand celebrated and enhanced the shape of women, Japanese were onto something else entirely.
Kimono is the traditional attire of Japan going all the way back to the 15th century. One person on social media wrote that they feel very sad that the term Kimono is being associated with something very different from Japanese attire. The heat went along with the hashtag ‘#KimOhNo‘. One professor came to the scene and said that Kimono was actually the opposite of body-hugging shapewear.
They continued saying that that word does not belong to Kim. The audacity. The thought of her associating a type of ‘underwear’ to the word Kimono did not go well with Japan. She’s since trademarked the word Kimono.