Did you know that 50% of small businesses fail within their first five years? While this statistic is scary for new business owners, there are ways to ensure yours will stick around for years to come. Spreading the word about your business is one of the easiest and best ways to keep people coming in the door.
In the past, you could rely on flyers on light posts and word-of-mouth. In today’s digital world, though, it’s all about social media. But which platforms are worth creating a profile for? Here are the top 5 social media sites every small business should use.
Twitter is a place to give fans little snippets of information. Whether you’re announcing a new product or sale, updating store hours, or just saying “good morning,” sharing multiple tweets throughout the day will keep you on your followers’ radar. Twitter’s typical audience is younger, with a shorter attention span, so keep your tweets short and eye-catching.
After you’ve built up a small fanbase, connect with them on a deeper level on ConnectPal. This platform lets fans subscribe to accounts for a small monthly fee. You, in turn, can provide special perks to your paying followers like exclusive sales and discounts, first access to products, or sneak peeks at new items.
While LinkedIn used to be just a professional networking app, it’s now evolved into a place where business people can communicate with others in their field. While this might not be where you’ll gain a lot of new fans, you can learn tips from and connect with other professionals in your industry. You can also post job advertisements here when your business is ready to expand.
Don’t forget to reach out to those visual learners! Instagram is the perfect place to literally catch the eye of potential new customers or clients. A professional, cohesive Instagram feed helps establish your brand’s identity and show that you’re a cool business worth patronizing.
With over 2 billion monthly active users and counting, Facebook is the largest social media site in the world. That’s why maintaining an active Facebook profile for your small business is essential. Use this account as your catch-all place for text, photo, and video posts.
As you build your small business, remember the importance of social media in today’s marketing landscape. People of all ages are living online, so your business should, too!