Natalie Beach, who ghostwrote the account of a famous Instagram influencer Caroline Calloway is reaching forward with her story.
She recently published a tell-all piece for The Cut titled “I Was Caroline Calloway.” Natalie Beach told what it was like working with the controversial social media star, which eventually ended up withdrawing from the memoir deal because she said she lost interest in writing it.
Both Beach and Calloway first met and became friends at New York University. Beach claims in her essay that she spent a summer editing Instagram captions for Calloway helped develop “#Adventuregrams,” and helped ghostwrite her book proposal and writing about the dizzying life of Calloway.
Beach also writes in her article about how Caroline establish her fame.
She said that “The real story, she told me, is she took a series of meetings with literary professionals who informed her that no one would buy a memoir from a girl with no claim to fame and no fan base,” Beach wrote.
Then she added, “And so Caroline made one online, taking out ads designed to look like posts to promote her account and buying tens of thousands of followers.”
Beach stated her concerns on the move, questioning if there would be consequences to establishing a memoir on the foundation of a lie and contrastingly, Calloway didn’t have the same sentiments. She said in a statement, “But to Caroline, the ploy was a statement of intent: She was a self-made woman exploiting a new form of media,” Then she continued, “Women spend too much time apologizing for promoting their work, she told me.”
Calloway recognized of Beach’s story for The Cut entirely before it was published, and even she posted about it on her Instagram preceding its publication after getting a call from a fact-checker. In her first post about Beach, Calloway wrote, “Everything in Natalie’s article will be brilliant and beautifully expressed and true. I know this not because I have read her essay, but because Natalie is the best writer I know.”
She added, “I am still learning how to live with this truth,” Calloway wrote in the caption of one of the posts.
Calloway’s trail of controversy extended into 2019 when she embarked on a canceled-then-“uncancelled” speaking tour featuring $165 workshops that lasted five hours. People have dubbed the workshops a “scam” comparable to the Fyre Festival because the Instagram star had sold tickets even before booking venues.