This is a plain-English summary of how The Digital Wise (thedigitalwise.com) handles personal data, written so a reader can actually read it. If you want the lawyer-grade detail, every section below lists what specifically applies and the legal basis we rely on.
Who we are
The Digital Wise is the publisher of the website at thedigitalwise.com. For data-protection purposes we are the data controller. Email [email protected] for anything in this policy.
What we collect
- Information you give us directly — email address when you subscribe to the newsletter, name and email when you contact us, any details you choose to share in a tip or pitch.
- Information collected automatically — your IP address, browser and device type, the pages you visit, the article that referred you, time on page. Standard web-server and analytics data.
- Cookies and similar technologies — see our Cookie Policy for the specific list and opt-out options.
What we use it for
- To send the newsletter you subscribed to.
- To respond to your emails.
- To understand which articles are read and improve coverage.
- To detect fraud, abuse, and security incidents.
- To comply with legal obligations.
Our legal bases under UK GDPR / EU GDPR are: consent (newsletter, non-essential cookies), contract (services you have asked for), legitimate interest (analytics, security), and legal obligation (responding to lawful requests).
Cookies and ads
We use a small set of cookies for the site to function, plus analytics and advertising cookies that require your consent. Full list and opt-outs on the Cookie Policy page.
Who we share data with
- Our hosting and email providers, under data-processing contracts.
- Analytics platforms (currently Google Analytics 4, with IP anonymisation).
- Advertising partners — only with your consent and in line with the Cookie Policy.
- Law enforcement or regulators when compelled by valid legal process.
We do not sell your personal data. We do not share newsletter subscriber lists with third parties.
How long we keep it
- Contact-form emails: 24 months unless you ask us to delete sooner.
- Newsletter subscriptions: until you unsubscribe (one click in any newsletter).
- Analytics data: 14 months, the default GA4 retention window.
Your rights
If you are in the UK, EU, or California you have rights to: access your data, correct it, delete it, port it, restrict processing, object to processing, and (for California residents) opt out of any “sale” or “share” of data — although we do not sell or share for cross-context advertising.
Email [email protected] to exercise any of these. We aim to respond within 30 days. You can also complain to your local data-protection authority (in the UK, the ICO).
Children
The Digital Wise is not directed to children under 16. We do not knowingly collect data from anyone under 16. If you believe a child has given us data, email us and we will delete it.
Changes
If we make material changes to this policy, we will note them on this page and, where the change is significant, in the newsletter.
Questions about this page?
Email us at [email protected] and a member of the editorial team will get back to you, typically within one business day.