Banijay Kids & Family has secured a series of significant content distribution deals across Latin America, highlighted by the sale of the upcoming season 8 of the animated series Totally Spies! alongside MiniHeroes of the Forest and the first season of The Game Catchers, according to Advanced Television. These transactions signal a notable expansion in the company’s footprint in the region, involving major broadcasters such as Warner Bros. Discovery Latin America, Mexico’s Canal Once, and US Hispanic-network V-me Media. The fresh programming lineup aims to meet diverse family entertainment demands in the Latin American market and reinforce Banijay’s status as a key player in children’s content distribution.
Latin America Broadcast Partnerships and Key Titles
Variety offers several newsletters that provide timely updates on the children’s entertainment sector and Latin American market dynamics. Subscribers to Variety’s Kids & Family Weekly get curated news on programming acquisitions similar to these recent Latin America deals. The Latin America Entertainment newsletter delivers broader insights into content consumption patterns and broadcast partnerships within the region, which complements sales developments such as Warner Bros. Discovery Latin America’s renewal of Topo Gigio for Discovery Kids.
Adult Animation and Production Technology
Alongside its Latin America family content deals, the company has boosted its adult animation roster by acquiring distribution rights for the series Belzebubs. This move diversifies its offerings, which have traditionally centered on children’s animation and live-action content. The acquisition of Belzebubs positions Banijay to serve the growing demand for adult animated series, a genre that maintains a steady share of viewership alongside comedy and children’s programming on major streaming platforms.
Cécile Cau, SVP Sales at Banijay Kids & Family, commented that expanding adult animation complements the existing catalogue of children’s content, according to Advanced Television.
In a collaboration aimed at technological innovation, the company announced a partnership with Toon Boom Animation to integrate artificial intelligence tools into its production workflows. According to Todotvnews’ coverage, this alliance will accelerate content creation efficiencies, enabling faster turnaround times and enhanced animation quality in projects like The Game Catchers Season 1.
European Broadcast Sales and Global Market Expansion
While bolstering its presence in Latin America, the distributor simultaneously expanded its market operations with new broadcast distribution deals in Europe. These sales include fresh programming acquisitions for major networks, reflecting Banijay’s global growth ambitions. The company’s approach to multilingual, culturally adapted content allows it to effectively engage diverse audiences in emerging European markets, supporting expanded revenue opportunities amid shifting regional viewing habits.
Digital Strategy: Care Bears™ and WildBrain YouTube Partnerships
The company has secured a global content management agreement with Cloudco Entertainment to oversee the official Care Bears™ YouTube channels, while also extending its digital collaboration with WildBrain across YouTube properties.
The Care Bears™ deal entrusts Banijay Kids & Family with managing and expanding the digital presence of this legacy brand across international markets, including Latin America. The Care Bears™ YouTube channels attract millions of monthly viewers, demonstrating strong digital demand and an engaged fanbase.
The extended partnership with WildBrain, per Advanced Television, lets both companies cross-promote and distribute a variety of children’s series to broader audiences on digital platforms. Enhanced exposure through YouTube supports viewer retention and discovery in key territories including Latin America.
Spotlighting Emerging Talent at CANNESERIES
At CANNESERIES, Banijay Kids & Family partnered with SUPMODE to highlight emerging creative talent within the global kids and family content space.